Seven Premium

As of February, 2018, the total number of "Seven Premium" products reach 3,900 types, with 190 product types making over 1 billion yen a year in sales.
The secrets of their popularity include cooperative development with well-known manufacturers for each product, devotion to premium quality, and convenience that allows our customers to easily buy these products at any time at our group's stores (more than 20,000 in Japan.)

"Seven Premium" products have one of these marks on their packages.
There are a large amount of products from a wide range of categories. Please look for these marks in order to see which product is a "Seven Premium" product.

A continuously evolving brand

Seven Premium

A wider-ranging, more precise response to the needs of the times.


Our Superior Brand

Seven Premium Gold


Foods

Seven Premium Gold


The Safe and Secure Fresh Food Brand

Seven Premium Fresh


Fresh Foods

Seven Premium Fresh

The Brand that adds Satisfying
Moments to Your Day

SEVEN CAFÉ


Coffee and Baked Goods

SEVEN CAFÉ


The Brand that Enriches Your Life

Seven Premium Lifestyle


Household Goods and Apparel

Seven Premium Lifestyle

Popular SEVEN PREMIUM products

Instant cup noodles made in collaboration with famous ramen shops

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Confectionaries

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Ice cream

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金のビーフカレー
切れてる厚焼き玉子
レンジで焼き餃子
金芽米ごはん
ほうじ茶オレ
有機栽培コーヒー
11種の青汁
クリアSTRONG
フライパン
ウォッシュタオル
やわらかマスク
単3電池
歯ブラシ
せっけん
ボディソープ
Ag+クール リンスインシャンプ―
FANCLスキンケアクリーム
FANCL美容液
FANCL Botanical Force
uno整髪料
タイツ
パンプス
Yシャツ
ビジネスシューズ
ペット用ウェットティッシュ―
猫 きはだまぐろ
犬 鶏ささみスティック
ねこ砂

Products exclusively sold at Ito-Yokado (Seven & i Group)

Ito-Yokado (Seven & i Group) also have special limited versions of popular products made by various renowned manufacturers.
On the store shelves where these exclusive products are placed, there is a point-of-purchase sign with the Japanese words "gentei-hanbai (限定販売, meaning 'limited sale')" written on it.

Examples of products

Grocery

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Cosmetics

KOSE Sekkisui

KOSE Sekkisui

KOSE Nature Perfect

KOSE Nature Perfect

SHISEIDO sept beaute

SHISEIDO sept beaute

There are many more original products at Ito-Yokado.
Please look for them at our stores!