"SEVEN PREMIUM" is a brand of original products developed and sold by the Seven & i Group.
Products jointly developed with well-known manufacturers are hugely popular among Japanese people
because of their superior performance and low prices.
Special limited versions of many popular products made by different famous manufacturers are
also available at Ito-Yokado (Seven & i Group). Here are some of our popular original products.
As of February, 2018, the total number of "SEVEN PREMIUM" products reach 3,900 types, with 190 product types making over 1 billion yen a year in sales.
The secrets of their popularity include cooperative development with well-known manufacturers for each product, devotion to premium quality, and convenience that allows our customers to easily buy these products at any time at our group's stores (more than 20,000 in Japan.)
"SEVEN PREMIUM" products have one of these marks on their packages.
There are a large amount of products from a wide range of categories. Please look for these marks in order to see which product is a "SEVEN PREMIUM" product.
A continuously evolving brand
A wider-ranging, more precise response to the needs of the times.
Our Superior Brand
Foods
The Safe and Secure Fresh Food Brand
Fresh Foods
The Brand that adds Satisfying
Moments to Your Day
Coffee and Baked Goods
The Brand that Enriches Your Life
Household Goods and Apparel
KOSE (Sekkisui), Kanebo, Shiseido, Sofina, SK-II, FANCL, DHC, NIVEA
Takeda Pharmaceutical, Rohto, Tsumura, Santen Pharmaceuticalm, Kanebo, Ryukakusan, Wakamoto, Eisai, Chocola BB, Amino Collagen, Hakugen
Kao, Earth Chemical, Cow Brand Soap Kyoshinsha, Kai, P&G, Unicharm, Grocery and Beverages, Meiji, Glico (Pocky), Nestlé (KitKat), Lotte, Calbee, Koikeya, House Foods, Aohata, Kewpie, Kabaya, Mary Chocolate, Kikkoman, Nakamuraya, Imuraya Confectionery, Snow Brand Milk Products, Häagen-Dazs, Nissin Foods, ITO EN, Coca-Cola
Asahi Breweries, Kirin Brewery Company, Sapporo Brewery, Suntory, Nikka Whisky Distilling, Choya Umeshu
Zojirushi Corporation, Tiger Corporation, Thermos L.L.C., KYOCERA
NIKE, adidas, Puma, ASICS, Dynamo
Tomica, Takara Tomy, Plarail, Nintendo
ATSUGI (ASTIGU), Samantha Thavasa, LACOSTE, Golden Bear, Edwin, Levi Strauss, Wacoal, Wing, Triumph, Fukusuke, Toray Industries
Citizen Holdings, Seiko
KOKUYO, Tombow, Pentel, Showa Note (Japonika Practice Notebook)
Pikachu, Yo-Kai Watch, One Piece, Doraemon, Rilakkuma, HELLO KITTY, My Melody, Little Twin Stars Kiki & Lala, Snoopy, Duffy, Frozen, Stitch, Mickey Mouse, Winnie-the-Pooh
Panasonic (nanoe), Toshiba, Hitachi, Sharp Corporation (Healsio), NEC, Fujitsu, Iris Ohyama, YA-MAN, ReFa CARAT
Nishikawa Sangyo, Imabari Towel, Maruhachi, Bridgestone
