March 10, 2020

「顔が見える食品。」"Fresh Foods with Traceability" is Ito-Yokado's original food brand that provides delicious food along with safety and reliability to our customers.

We want to provide our customers with safety and reliability. These five promises come with Ito-Yokado's 「顔が見える食品。」"Fresh Foods with Traceability" .

Vegetables, fruits, fish, and meat are what customers are especially particular about for quality. For these too, Ito-Yokado's「顔が見える食品。」 "Fresh Foods with Traceability" brand works with each producer to provide our customers with safety and reliability.

By making information available about the production area and growing methods of vegetables, our hope is that customers' understanding of vegetables and their hometowns will grow and, at the same time, bring our customers closer to our producers.

The information is easy to access with your smartphone. Use your smartphone to scan the QR code on labels of Ito-Yokado's 「顔が見える食品。」"Fresh Foods with Traceability" products. You will be taken to a webpage with the producer's information (the webpage is in Japanese only). Photos and videos will show you what the producer is particular about, advantages of the product, and even recommendations on ways to better enjoy the product you bought!

The next time you go to Ito-Yokado, give a 「顔が見える食品。」"Fresh Foods with Traceability" product a try.

Ito-Yokado special website for「顔が見える食品。」"Fresh Foods with Traceability" (in Japanese)
https://look.itoyokado.co.jp/kao/top.php