Special Content


ANYTIME DOLCE

Derive Happiness from the Deliciousness of Desserts~ANYTIME DOLCE

July 18, 2019

Friends who love desserts must not miss this! The "ANYTIME DOLCE Summer Limited Series" is confidently recommended by....

yukata

Let's Wear Yukata and Enjoy the Summer in Japan Together!

July 18, 2019

In Japan, summer is the season of fireworks, shaved ice and yukata (a casual kimono usually worn by local people in the summer)....

Pick up

"SEVEN PREMIUM" products chosen by experts

February 20, 2019

"SEVEN PREMIUM"was launched in 2007 as a private-label brand of Seven & i Holdings Co., Ltd., including Ito-Yokado. Approximately 3,900 ....

Pick up

Warm but thin. BODY HEATER is our classic item for winter time

February 20, 2019

February is the coldest winter month in Japan. Warm clothing is indispensable when shopping or going on sightseeing tours ....


Campaign

GRAND TREE MUSASHIKOSUGI "Children's Floor" 4th floor goodday park

February 20, 2019

The shops on the Ito-Yokado GRAND TREE MUSASHIKOSUGI children's floor have attractions...

Pick up

Warm up this winter with the top three Japanese milk teas

December 20, 2018

As the temperature drops and the nights grow longer, it's the perfect weather for warm drinks.Although there is an endless supply of ....

Campaign

A not-so-secret rooftop garden for the entire family to enjoy

December 20, 2018

At first glance, the verdant garden pictured above may look like a scenic countryside park. However, this ...

Web Magazine

Start the year off right with these auspicious Japanese New Year's decorations

December 20, 2018

In Japan, households customarily celebrate the New Year holiday by decorating their entryways and ...