April 28, 2020

With the approach of warmer weather, many people may feel uneasy about sweating and body odor. This is where Ito-Yokado's "BODY COOLER®" comes in. It is a large group of undergarments that hits the marketplace in this period every year and helps you spend the warm season pleasantly.

Products of "BODY COOLER®" make use of sweat-absorbent and quick-drying materials, and give you a sense of breeziness. Thanks to their antibacterial deodorant function, you do not have to be concerned about your body smell.

There is one more important secret about "BODY COOLER®". Stores of the SEVEN&i Group collect vast numbers of used plastic bottles every day, which then become recycled polyester. Actually, some "BODY COOLER®" products are making use of those eco-friendly polyester fibers.

<Plastic bottle collection machines at stores of the SEVEN&i Group>

Let's wear comfy, smooth and environment-friendly undergarments made from recycled plastic bottles, and enjoy your every cool and heartwarming day in the summer half-year.

Related information

Ito-Yokado successfully brings cradle-to-cradle plastic bottle recycling to life by using 100% of used bottles collected at the stores. *2

 

*1
As of June 5, 2019. Investigation conducted by Coca-Cola (Japan) and SEVEN&i Holdings.

*2
It indicates that the sole raw material of this product's plastic bottles is PET resin produced through the recycling of used bottles collected at the SEVEN&i Group's stores, and that the recycling rate stands at 100%.